Signify has announced that it has removed 99.9 per cent of plastic from the packing of its hugely successful Philips Hue smart lighting range.
The boxes are also smaller, contributing to a reduction in carbon dioxide emissions of 6,000 tonnes a year across the full consumer product packaging portfolio.
The milestone is part of Signify’s ambition to maximise recyclability while minimising the environmental impact of its packaging as outlined in its Brighter Lives, Better World 2025 sustainability program.
The company has developed alternative, plastic-free material to replace hundreds of packaging components.
These include recycled paper- and bio-based alternatives such as bamboo, which can deliver what Signify terms ‘an improved unboxing experience’ while also guaranteeing product protection.
The team has reduced packaging weight and volume and improved transportation efficiency, while working with suppliers to ensure they adhere to the guidelines and obligations included in Signify’s Sustainable Packaging requirements.
‘The removal of plastic from Philips Hue product packaging is an important step forward in our journey to reduce the environmental impact of our products,’ Michael Kuhne, chief executive officer of consumer business at Signify, told the Circular Lighting Report. ‘Our progress is thanks to collaboration right across Signify—and is a clear example of how sustainability and innovation go hand in hand.’
The company says that it is ahead of schedule to achieve its 2025 target to reduce greenhouse gas emissions by 40 per cent compared to 2019.
That’s double the pace required by the Paris Agreement.
The programme is aligned to the United Nations Sustainable Development Goals and aims to double Signify’s positive impact on the environment and society by the end of this year.
As part of the ambitious programme, the company is reducing its carbon dioxide emissions at double the pace that is required by the Paris Agreement’s 1.5-degree scenario.
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